http://portfolio.ponathanjercy.com Jonathan Percy Fri, 17 Feb 2012 20:49:20 +0000 http://portfolio.ponathanjercy.com en http://portfolio.ponathanjercy.com/GE-Performance-Machines http://portfolio.ponathanjercy.com/following/portfolio.ponathanjercy.com/GE-Performance-Machines Fri, 17 Feb 2012 20:49:20 +0000 Jonathan Percy 2829934 <img src="http://payload26.cargocollective.com/1/0/14405/2829934/Screen shot 2012-02-17 at 3.29.39 PM_640.png" width="640" height="359" width_o="976" height_o="548" src_o="http://payload26.cargocollective.com/1/0/14405/2829934/Screen shot 2012-02-17 at 3.29.39 PM_o.png" data-mid="14375997" border="0" align="left"/> <img src="http://payload26.cargocollective.com/1/0/14405/2829934/Screen shot 2012-02-17 at 3.30.37 PM_640.png" width="640" height="358" width_o="976" height_o="547" src_o="http://payload26.cargocollective.com/1/0/14405/2829934/Screen shot 2012-02-17 at 3.30.37 PM_o.png" data-mid="14375867" border="0" align="left"/> <img src="http://payload26.cargocollective.com/1/0/14405/2829934/Screen shot 2012-02-17 at 3.31.58 PM_640.png" width="640" height="358" width_o="975" height_o="546" src_o="http://payload26.cargocollective.com/1/0/14405/2829934/Screen shot 2012-02-17 at 3.31.58 PM_o.png" data-mid="14375869" border="0" align="left"/> <img src="http://payload26.cargocollective.com/1/0/14405/2829934/Screen shot 2012-02-17 at 3.33.34 PM_640.png" width="640" height="358" width_o="974" height_o="545" src_o="http://payload26.cargocollective.com/1/0/14405/2829934/Screen shot 2012-02-17 at 3.33.34 PM_o.png" data-mid="14375870" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/0/14405/2829934/DSCF1788_640.jpg" width="640" height="424" width_o="2000" height_o="1328" src_o="http://payload26.cargocollective.com/1/0/14405/2829934/DSCF1788_o.jpg" data-mid="14376463" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/0/14405/2829934/DSCF1797_640.jpg" width="640" height="424" width_o="2000" height_o="1328" src_o="http://payload26.cargocollective.com/1/0/14405/2829934/DSCF1797_o.jpg" data-mid="14376465" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/0/14405/2829934/DSCF1816_640.jpg" width="640" height="424" width_o="2000" height_o="1328" src_o="http://payload26.cargocollective.com/1/0/14405/2829934/DSCF1816_o.jpg" data-mid="14376466" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/0/14405/2829934/DSCF1824_640.jpg" width="640" height="424" width_o="2000" height_o="1328" src_o="http://payload26.cargocollective.com/1/0/14405/2829934/DSCF1824_o.jpg" data-mid="14376467" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/0/14405/2829934/DSCF1919_640.jpg" width="640" height="424" width_o="2000" height_o="1328" src_o="http://payload26.cargocollective.com/1/0/14405/2829934/DSCF1919_o.jpg" data-mid="14376472" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/0/14405/2829934/DSCF1923_640.jpg" width="640" height="424" width_o="2000" height_o="1328" src_o="http://payload26.cargocollective.com/1/0/14405/2829934/DSCF1923_o.jpg" data-mid="14376475" border="0" align="left"/> BBDO New York created an interactive game for GE that ran during the Super Bowl on an NBC sports microsite. 'Performance Machines' pitted NFL players against GE's 'super machines' (such as a train, jet engine and oven), in nine interactive battles. Players were invited to help each athlete win the competitions using their voice and keyboard. The site used 591 videos to create an immersive, experience. We worked with NFL players Mason Crosby, Von Miller, and Miles Austin and shot in three separate cities (Denver, Milwaukee, and Dallas). Case Study Video: VIEW WEBSITE CLIENT: GE AGENCY: BBDO NY ROLE: SR Interactive/Content Producer PRODUCTION COMPANY: ACNE Production http://portfolio.ponathanjercy.com/AT-T-4G-Speed-Banners http://portfolio.ponathanjercy.com/following/portfolio.ponathanjercy.com/AT-T-4G-Speed-Banners Fri, 17 Feb 2012 20:20:52 +0000 Jonathan Percy 2829709 For AT&T, we created two rich media banners to convey how fast their 4G network is. Both concepts show people in situations where their 4G smartphone helps improve a situation. We shot the talent on green screen and inserted them in to a miniature set. The banners performed exceptionally well: - Click thru rate: 2x the norm - Interaction rate: 4x the norm - Message recall: 40% above the norm - Order rate: 2x the norm <img src="http://payload26.cargocollective.com/1/0/14405/2829709/bus1.jpg" width="493" height="245" width_o="493" height_o="245" src_o="http://payload26.cargocollective.com/1/0/14405/2829709/bus1_o.jpg" data-mid="14375313" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/0/14405/2829709/bus2.jpg" width="493" height="245" width_o="493" height_o="245" src_o="http://payload26.cargocollective.com/1/0/14405/2829709/bus2_o.jpg" data-mid="14375314" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/0/14405/2829709/bus3.jpg" width="493" height="245" width_o="493" height_o="245" src_o="http://payload26.cargocollective.com/1/0/14405/2829709/bus3_o.jpg" data-mid="14375316" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/0/14405/2829709/bus4.jpg" width="493" height="245" width_o="493" height_o="245" src_o="http://payload26.cargocollective.com/1/0/14405/2829709/bus4_o.jpg" data-mid="14375317" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/0/14405/2829709/park1.jpg" width="300" height="597" width_o="300" height_o="597" src_o="http://payload26.cargocollective.com/1/0/14405/2829709/park1_o.jpg" data-mid="14375318" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/0/14405/2829709/park2.jpg" width="300" height="600" width_o="300" height_o="600" src_o="http://payload26.cargocollective.com/1/0/14405/2829709/park2_o.jpg" data-mid="14375319" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/0/14405/2829709/park3.jpg" width="300" height="600" width_o="300" height_o="600" src_o="http://payload26.cargocollective.com/1/0/14405/2829709/park3_o.jpg" data-mid="14375320" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/0/14405/2829709/park4.jpg" width="300" height="600" width_o="300" height_o="600" src_o="http://payload26.cargocollective.com/1/0/14405/2829709/park4_o.jpg" data-mid="14375322" border="0" align="left"/> Park Bench: View link Bus: View Link CLIENT: AT&T AGENCY: BBDO ROLE: Sr. Interactive Producer DIRECTOR: Lobo PRODUCTION COMPANIES: The Ebeling Group, BBDO K5 http://portfolio.ponathanjercy.com/The-blink-182-Film-Festival-You-Didn-t-Know-You-Entered http://portfolio.ponathanjercy.com/following/portfolio.ponathanjercy.com/The-blink-182-Film-Festival-You-Didn-t-Know-You-Entered Wed, 03 Aug 2011 19:30:04 +0000 Jonathan Percy 1816627 <img src="http://payload.cargocollective.com/1/0/14405/1816627/Screen shot 2011-08-03 at 3.21.49 PM_640.png" width="640" height="314" width_o="1406" height_o="690" src_o="http://payload.cargocollective.com/1/0/14405/1816627/Screen shot 2011-08-03 at 3.21.49 PM_o.png" data-mid="8964620" border="0" align="left"/> In the Spring of 2011, AT&T came to BBDO for help in digitally activating their partnership with the band blink-182, hoping to capitalize on the hype of the band's first new singe and album release in 8 years. In response, BBDO came up with the idea of The blink-182 Film Festival You Didn’t Know You Entered. With this festival, AT&T and blink-182 honor those fans who have posted videos using blink-182 music on YouTube by releasing the band’s latest single, Up All Night, on a new video comprised of nothing but the videos of fans. The band goes on to recognize individual fan videos by giving out superlative like awards. Videos: Press: Mashable: http://mashable.com/2011/08/03/blink-182-youtube/ Adweek: http://www.adweek.com/adfreak/blink-182-feeling-blue-new-partnership-att-133846 CLIENT: AT&T AGENCY: BBDO ROLE: Sr. Interactive Producer http://portfolio.ponathanjercy.com/Saturn-Slotcar-Banner http://portfolio.ponathanjercy.com/following/portfolio.ponathanjercy.com/Saturn-Slotcar-Banner Mon, 01 Aug 2011 14:42:04 +0000 Jonathan Percy 153514 Fun, interactive banner we did for Saturn. Unfortunately, it never ran. <img src="http://payload.cargocollective.com/1/0/14405/153514/Screen shot 2009-11-18 at 3.54.43 PM.png" width="303" height="253" width_o="303" height_o="253" src_o="http://payload.cargocollective.com/1/0/14405/153514/Screen shot 2009-11-18 at 3.54.43 PM_o.png" data-mid="660884" border="0" align="left"/> CLIENT: Saturn AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: Erik Natzke VISIT: http://natzkedesign.com/ http://portfolio.ponathanjercy.com/Saturn-Chair-Banner http://portfolio.ponathanjercy.com/following/portfolio.ponathanjercy.com/Saturn-Chair-Banner Tue, 17 May 2011 22:43:43 +0000 Jonathan Percy 153504 Saturn purchased a one day buy on the front page of Yahoo to promote their "Employee Pricing" sale. For this, we developed this interactive banner which ended up breaking a few records, including click-through rates on Yahoo. <img src="http://payload.cargocollective.com/1/0/14405/153504/Screen shot 2009-11-18 at 3.50.36 PM_640.png" width="640" height="484" width_o="825" height_o="625" src_o="http://payload.cargocollective.com/1/0/14405/153504/Screen shot 2009-11-18 at 3.50.36 PM_o.png" data-mid="660803" border="0" align="left"/> CLIENT: Saturn AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: Erik Natzke VISIT: http://www.bannerblog.com.au/2007/04/saturn_chair.php http://portfolio.ponathanjercy.com/HP-Show-and-Tell http://portfolio.ponathanjercy.com/following/portfolio.ponathanjercy.com/HP-Show-and-Tell Tue, 17 May 2011 22:43:41 +0000 Jonathan Percy 154616 Banner for HP Inks. <img src="http://payload.cargocollective.com/1/0/14405/154616/inplacement4_640.jpg" width="640" height="513" width_o="791" height_o="635" src_o="http://payload.cargocollective.com/1/0/14405/154616/inplacement4_o.jpg" data-mid="666384" border="0" align="left"/> CLIENT: HP AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: Erik Natzke SEE IT IN ACTION http://portfolio.ponathanjercy.com/HP-475-Banner http://portfolio.ponathanjercy.com/following/portfolio.ponathanjercy.com/HP-475-Banner Tue, 17 May 2011 22:43:39 +0000 Jonathan Percy 154626 Banner for HP Photosmart 475 printer. <img src="http://payload.cargocollective.com/1/0/14405/154626/inplacement7_640.jpg" width="640" height="665" width_o="763" height_o="793" src_o="http://payload.cargocollective.com/1/0/14405/154626/inplacement7_o.jpg" data-mid="666398" border="0" align="left"/> CLIENT: HP AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: The Barbarian Group SEE IT IN ACTION http://portfolio.ponathanjercy.com/HP-475-Deep-Experience http://portfolio.ponathanjercy.com/following/portfolio.ponathanjercy.com/HP-475-Deep-Experience Tue, 17 May 2011 22:43:38 +0000 Jonathan Percy 154382 For the launch of the ultra-portable 475 photo printer from HP, we created a small microsite which allowed users to learn about all the many features the device had. We shot the printer at every angle to be able to provide a 360º interactive experience for the user. <img src="http://payload.cargocollective.com/1/0/14405/154382/Screen shot 2009-11-19 at 10.31.56 AM_640.png" width="640" height="356" width_o="701" height_o="391" src_o="http://payload.cargocollective.com/1/0/14405/154382/Screen shot 2009-11-19 at 10.31.56 AM_o.png" data-mid="665469" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/14405/154382/Screen shot 2009-11-19 at 10.34.21 AM_640.png" width="640" height="355" width_o="702" height_o="390" src_o="http://payload.cargocollective.com/1/0/14405/154382/Screen shot 2009-11-19 at 10.34.21 AM_o.png" data-mid="665470" border="0" align="left"/> CLIENT: HP AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: FirstBorn SEE IT IN ACTION http://portfolio.ponathanjercy.com/HDDVD-Rich-Media-Banners http://portfolio.ponathanjercy.com/following/portfolio.ponathanjercy.com/HDDVD-Rich-Media-Banners Tue, 17 May 2011 22:43:36 +0000 Jonathan Percy 153871 Two rich media banners done for HDDVD. <img src="http://payload.cargocollective.com/1/0/14405/153871/Screen shot 2009-11-20 at 1.59.19 PM.png" width="379" height="325" width_o="379" height_o="325" src_o="http://payload.cargocollective.com/1/0/14405/153871/Screen shot 2009-11-20 at 1.59.19 PM_o.png" data-mid="673110" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/14405/153871/Screen shot 2009-11-20 at 2.01.35 PM.png" width="362" height="310" width_o="362" height_o="310" src_o="http://payload.cargocollective.com/1/0/14405/153871/Screen shot 2009-11-20 at 2.01.35 PM_o.png" data-mid="673111" border="0" align="left"/> CLIENT: HDDVD AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: unit9 SEE THEM IN ACTION http://portfolio.ponathanjercy.com/The-Foster-Imposters http://portfolio.ponathanjercy.com/following/portfolio.ponathanjercy.com/The-Foster-Imposters Tue, 17 May 2011 22:43:35 +0000 Jonathan Percy 153494 In 2006, we produced a website for the lovable chickens known as the Foster Imposters. They are always trying to pass as real Foster Farms chickens, but always fail miserably. This website has three games in which you try to help the Imposters get in to Foster Farms. <img src="http://payload.cargocollective.com/1/0/14405/153494/Screen shot 2009-11-18 at 3.32.49 PM_640.png" width="640" height="476" width_o="832" height_o="620" src_o="http://payload.cargocollective.com/1/0/14405/153494/Screen shot 2009-11-18 at 3.32.49 PM_o.png" data-mid="660692" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/14405/153494/Screen shot 2009-11-18 at 3.33.01 PM_640.png" width="640" height="432" width_o="902" height_o="609" src_o="http://payload.cargocollective.com/1/0/14405/153494/Screen shot 2009-11-18 at 3.33.01 PM_o.png" data-mid="660693" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/14405/153494/Screen shot 2009-11-18 at 3.33.51 PM_640.png" width="640" height="438" width_o="867" height_o="594" src_o="http://payload.cargocollective.com/1/0/14405/153494/Screen shot 2009-11-18 at 3.33.51 PM_o.png" data-mid="660694" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/14405/153494/Screen shot 2009-11-18 at 3.35.00 PM_640.png" width="640" height="443" width_o="869" height_o="602" src_o="http://payload.cargocollective.com/1/0/14405/153494/Screen shot 2009-11-18 at 3.35.00 PM_o.png" data-mid="660695" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/14405/153494/Screen shot 2009-11-18 at 3.35.52 PM_640.png" width="640" height="445" width_o="841" height_o="586" src_o="http://payload.cargocollective.com/1/0/14405/153494/Screen shot 2009-11-18 at 3.35.52 PM_o.png" data-mid="660696" border="0" align="left"/> CLIENT: Foster Farms AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: unit9 VISIT: http://thefosterimposters.com/